Yogesh V. Joshi is a professor in the Robert H. Smith School of Business at the University of Maryland. His areas of expertise are marketing, strategy, competition, products and innovation. His research has been published in leading business journals including Marketing Science, Management Science, the Journal of Marketing, and the Journal of Marketing Research. He serves on the editorial review boards of the Journal of Marketing and the Journal of Marketing Research, and is an area editor at the International Journal of Research in Marketing. He has taught courses on marketing, innovation, product development, marketing analytics, and strategic marketing models in the undergraduate, MS, MBA and PhD programs.